Hey, Christopher here from Musical U, and I am so excited to share with you our new Living Music program. And I just wanted to jump on and let you know some details about the program and this week’s incredible launch offer.
And I don’t know which of those I’m more excited about right now… The Living Music program itself and that we’re finally about to open it up for you guys. Or the incredible special offer we’ve put together for the launch that is just packed with value, so that it’s an insane no-brainer good deal for anyone who’s even a little bit interested in joining us for Living Music!
So I’m gonna talk a bit about the program, then a bit about this week’s launch offer.
But before I dive into all that - I want to ask you to do something. Because I know there’s a lot to take in here, and especially if you’re new to the Musical U world.
And I can’t possibly cram everything into this one video!
So I want to ask that once you’ve watched this, if there are any questions I haven’t answered, or if you’re eager but something’s making you hold back - just get in touch. Will you do that?
You’ll find easy ways to contact us on this page, by email or phone.
We’re real human beings, very down to earth, and nobody’s going to try to pressure you into doing anything. If Living Music isn’t right for you, for any reason, we’ll tell you that! But I just want to make sure your questions get answered while there’s still time to get in on this amazing opportunity so that you don’t miss out.
So will you do that for me? At the end of the video if you’re hesitating or confused about something, drop us a line?
Cool, awesome. Then let’s dive in.
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Living Music.
This is our brand new program here at Musical U.
And if you’ve been following us or learning with us for a while then you’ll know we provide some of the most popular and effective musicality training there is. We’ve got in-depth training on skills like playing by ear, improvising, honing your rhythm skills, singing in tune, and a ton more.
All those things people think take “talent” or a “gift” for music - that’s what we specialise in teaching, to anybody who wants to learn it.
Now after over a decade of developing this material and working with adult music learners online day-in-day-out, we’ve taken everything that we’ve found works best - and designed a whole new experience.
A way of bringing you step-by-step, hand-in-hand, through a total transformation over the course of a year, leveraging all our very best material and proven frameworks, along with the personal support and guidance we’re renowned for here at Musical U.
That is the new Living Music program.
It’s designed for the average, everyday musician who absolutely loves music - but feels limited in their own musical abilities.
Those of us who weren’t born “gifted” - but have dreamed of playing freely, creatively and confidently, expressing our own musical ideas and reaching our true potential to connect with our instrument, with our music - and through music with the people we love.
Sounds good, right?
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Now if you’re like most musicians who come to us at Musical U, you might have your “skeptical defence shield” up at this point. Like you doubt all that is really possible...
And, to be fair, we’ve all spent our lives being told that certain things take “talent” and if we haven’t “got it”, we’re wasting our time even trying to learn those things.
If that’s you, if you’re intrigued but think this might just be a pipe dream...
Or that maybe it works for people who were actually secretly talented - but it wouldn’t work for you.
Then do me a favour. If that’s you, please pause this video now, and go watch a few of our case study videos.
You’re not going to find overblown, overnight “zero to hero” stories which were carefully manufactured to pretend something’s going on which isn’t really.
What you’re going to find is real, down-to-earth, stories and experiences. Some of them might seem modest, others really are quite incredible.
But what you’ll see is that this “musicality training” thing really works, for real, everyday music learners of all kinds.
And you’ll also see just how delighted these people were that they’d chosen to believe it was possible, taken that little leap of faith, and given it a try.
So if you have any skepticism at all about whether this can happen for you, please pause the video now, I won’t be offended! And go watch a few of those case studies.
Because before we go on, I want to make sure you know:
This stuff works - and it can work for anybody.
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Now if you watch those videos and hear about some of the transformations, you’ll probably start getting this feeling like “I want some of that!”
And you’re probably starting to wonder: *how* does it work?
Well, we’ve tried it a bunch of different ways here at Musical U, from short standalone 30-minute trainings, to having a fully-flexible “all you can eat buffet” kind of training library, to having 4- to 10-week courses.
And here’s what we know:
There is huge value in having a clear, straight path laid out in front of you.
And at the same time, it’s also essential that the training be highly flexible and personalisable, if you are really going to follow through and get results.
So in Living Music we’ve designed things to give you the best of both worlds.
A clear learning path AND all the flexibility you could need.
It wasn’t easy! Can you imagine? Sitting down with over a decade’s worth of training material, knowing that there can’t be a single start-to-finish path that will work for everybody, and trying to distil it down into one year-long curriculum?
Not an easy task!
But I am so excited with how it’s come together, it is really elegant.
We’ve broken the year down into four 12-week “Seasons”.
Because over 12 weeks you can really accomplish a huge amount, and put in place some really serious new musical skills.
And then it’s not “you must do season one and then proceed to season two and then proceed to season three” and so on.
Each season is themed. And independent of the others. Naturally if you do go through all four you’ll learn the most, but because they’re designed this way you have a ton of flexibility during the year and can also allow for other musical training you might want to do - including within Musical U, but I’ll say more on that in a minute.
When you are going through a Season, things are laid out for you clearly week-to-week. And then during the week it’s up to you exactly what you do when, some parts are optional to allow for those who have more time available and less time. And you’re also free to come and go and take breaks during the Season if you need to.
And through it all, our team is on hand every day, to help you navigate it all and figure out the best route forwards for you, personally.
We tend to call this “support” but it’s actually more like coaching. We are there to answer specific training questions. But also to help encourage and motivate you. And, just like the best coaches in sports or other fields, we’re there to help bring out the best in you and make sure you get the biggest and best results possible.
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So what will we be covering? What can you expect to learn over the course of the year?
Naturally I can only share so much in a short amount of time, but I want to give you a sense of it!
Our first Season is themed as as “fresh start”, a way to return to the fundamentals of music listening, musical understanding, and music-making. Equipping you with the mental models and frameworks you need to understand music instinctively. And you’ll be amazed how much you can do once you learn these things, even without improving your instrument skills at all.
Then in the second Season we’ll be going deep on improvising and showing how anyone can tap into their innate creativity - and actually use that as a way to explore all kinds of music learning in a fun, easy, and effective way. We flip “Learn to Improvise” into “Improvise to Learn” - pretty cool, right?
Then in Season three our theme is playing by ear, and learning the specific skills it takes to hear a piece of music - and then play it back right away on your instrument with no notation required. We have a unique Integrated Ear Training approach which makes sure that it’s all an enjoyable and musical experience, and every step forwards you take produces real, tangible, practical new abilities you can put to immediate use.
And we’ll be rounding off the year in Season four with something that’s a bit hard to describe until you get into it. But imagine if learning music theory was done through actual music-making and creative activities - with no dry textbooks, abstract explanations or rote fact-learning in sight. Sounds good, right? It’s unlike anything you’ve seen before, and if you’ve ever struggled with theory or wished you were better at it, you’re going to absolutely love it.
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So hopefully that gives you a good quick taste of what’s coming up!
I haven’t even scratched the surface there, in terms of the training that’s packed in and all the cool features and new approaches and the “dream team” of experts who’ll be coming in during the year to teach you their specialties along the way... And there’s so much we can’t announce just yet that’s going to blow you away.
The main thing to say is…
By the end of year one you can expect to have experienced several profound shifts in how you think about, experience and express yourself in music.
And if you’re like most music learners, you can expect to have a fundamental identity shift as a result. Feeling an ownership, a confidence, and a sense of fulfilment about who you are as a musician that you might not have even realised has been missing until now.
You’ll see that coming through when you check out some of our case studies. That yes, it’s really cool to learn the concrete skills and discover new things you can do. But what’s even cooler is how it changes the way you see yourself as a musician and what you believe about what you’re capable of in music.
Can you imagine that? To take any negative feelings you might have, any feelings of disappointment or inadequacy or feeling “not good enough” - to flip them on their head, by PROVING to yourself that you are capable of so much more.
That’s a big part of why we chose the name “Living Music” for this program. Because it’s not just about “doing music” or “learning music”. It’s about becoming. Being. Living. It changes who you are and the life you lead, in an incredibly positive and uplifting way.
Want to know what that’s like, for yourself?
It can happen much faster than you probably imagine is possible.
And the best way to get started is with this week’s special offer.
Why? There are three reasons. Is it okay if I run through those real quick?
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First. Right now is a unique time for joining Living Music.
This program is the future of Musical U - so it’s not going anywhere!
BUT, like so many things in life: the first time is special :)
This year we’re going to be running those first four Seasons LIVE with the initial group of students. That means plenty of additional live support and your chance to attend live Q&A calls, live workshops with experts, and a lot more in-the-moment action to boost your learning. That doesn’t change the flexibility I talked about - for example all the live sessions will be available to watch on-demand right afterwards for your convenience.
So you will be welcome to join Living Music in future. But join right now during this week’s launch offer and you can be part of that “pioneer” group of students who get the best possible personal experience going through the program.
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The second reason to sign up this week is: you won’t see an offer like this again.
Not only will you get the best possible experience - as a pioneer you’ll get the best possible pricing.
Intead of paying what everyone else pays, you’ll get a huge discount - and you get to keep that rate for as long as you choose to continue in the program.
Our pioneer group are going to be a special crowd and we’ve got some cool things lined up just for you guys. There’s no way to become a pioneer if you join later on - by definition it’s a now-or-never thing.
Now I’ve been talking a lot about the year-long program. But we want to make sure that anyone interested in Living Music can join us for this new adventure, so we are offering a monthly plan this week, for those who aren’t ready or able to invest in the full annual plan just yet.
If you go for the monthly plan you’ll be able to join us for each of these new 12-week Seasons with no additional expenses. Everything needed for you to have total success with those Seasons is included.
But the main plan is the annual plan. And if you choose that.
Well, can I ask you a question?
When I said a minute ago that we’ve spent over a decade developing powerful training material that can unlock the skills of musicality for you, fast.
How would you like to get your hands on all of that - for free?
Can you imagine having all that at your fingertips, able to dive into anything you need, any time you need.
AND not just that material at your fingertips in a dry isolated way - but being alongside other musicians who are using it AND getting any personal help or support you need in there too.
Would you like to get all that - and not pay a penny for it?
When you choose the annual plan for Living Music right now, not only do you get the best possible pricing on that program, we’re also going to immediately unlock for you all of our existing membership content.
That’s over 50 training modules and six Roadmaps, covering all the essential areas of musicality training. PLUS our Masterclass Library, that’s over 20 in-depth video masterclasses with the world’s leading experts. AND our Instrument Packs, with supplemental video training for guitar, bass, piano and singing.
AND that’s not all. We’ll also unlock ALL FIVE of our musicality courses - which have previously sold for between $79 and $400 each.
So this is training that people have previously paid thousands of dollars for full access to. And you get it all, for a low annual price - dramatically lower than the regular price of just Living Music, let alone the total value of everything that’s going to be included for you.
And it means that on top of the Living Music program you’ll have ALL that at your fingertips, any time you want or need it during the year.
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Well, you’re probably wondering WHY would we do that?
Why are we going over the top like that with the annual plan?
Honestly, it’s kind of a bribe.
But an ethical one! It’s our way of encouraging you to go for that option.
We know from past experience that our most successful students are the ones who come into Musical U on an annual plan - because they’re making that extra little commitment to themselves at the outset that they’re going to follow through and get results.
When you take that longer-term mindset and you invest a bit more, you really increase the odds of getting the results you came for.
So it’s our way of helping you to bring your A-game, so that we can do everything we can to make sure you excel in this program.
So although we are offering a monthly plan to make sure that Living Music is accessible to everybody, we’ve set the price of the annual plan particularly low and included all that extra value, to help really encourage you to be among those who get the most out of the program by coming in with that mindset of following through on the whole year.
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Now like I said, we firmly believe in flexibility at Musical U. So signing up for a year does *not* oblige you to follow along day after day for a full year! We know some of you will absolutely do that and get amazing results - and many of you will prefer to come and go, join us live for just one or two of the seasons, and choose your own adventure among all the training material in between - and we’ve designed things to make sure that will work fantastically too.
We have a really varied audience here at Musical U, and we want you all with us for this new adventure. So we’ve made sure this special launch offer is an incredible deal, no matter what stage you’re at.
If you’re totally new to Musical U, Living Music is the best way to get started.
If you’ve been a member (for years maybe!), then Living Music is a great way to firm up the skills you’ve learned so far and take things to the next level.
And if you’ve taken one or more of our courses, this new program is going to flesh things out and broaden your skillset far beyond what any one of our courses alone could deliver.
It is going to be an incredible year ahead. And there will never be a better time to join Living Music than right now.
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Which brings me to the third reason to not delay but sign up now.
And that’s not about Living Music - it’s about you.
Remember when I said that this is about more than just learning new skills?
That it’s about experiencing a fundamental transformation. An identity shift, in who you are as a musician?
If there’s one thing that we hear over and over again from our students it’s this: Why did I wait so long!?
When you experience the kind of change that you’ll hear about in all our case studies, you’ll be wondering the same thing. What took me so long?!
The bottom line is that every day you spend learning or playing music *without* undergoing this kind of transformational training is a day where you are missing out on 90% of the enjoyment and fulfliment that music could be bringing you.
And if you love music as much as I do, and as much as our Living Music tribe do, you’ll have FELT that in your heart just now.
The idea that you could be missing out on so much of something you love so deeply…
That can change. Fast. And it’s never too late.
All you need to do is take a step forwards, and choose to believe you are capable of so much more.
We would be honoured and delighted to show you the way inside Living Music.
So if you are at all interested in becoming more musical. In tapping into your natural instinct for music and unlocking your innate creativity.
If you’ve felt like you could or should be capable of more, or you’ve ever itched to be like the so-called “talented” musicians you might have admired…
Then this is an opportunity not to be missed.
Just press the button now to get started.
I look forward to having you with us for Living Music. I can’t wait to see you in there!
Oh, one more thing - if you’re not feeling quite ready… if something’s on your mind, or anything’s making you hesitate. Then remember what I said at the start: get in touch!
We will be happy to help you figure out how exactly Living Music could deliver an incredible transformation for YOU, personally - or if it’s not a good fit, we’ll tell you that too.
Friendly, personal, honest care is what we’re known for, and all we want is the very best for you.
You’ll find the details to drop us an email or phone call below this video.
We’ll be glad to hear from you!